I stumbled upon this by chance in Amsterdam Noord. I was doing a photoshoot with a well-known DJ and wandered around the area with him. The shoot went okay, though I thought it could’ve been better—but then again, I always think that. This composition was a nice bonus.
It’s really just color, except for the white letters. Does that say ZAAP? It could be. And then, of course, Google always helps. There’s always something to find when you type in a few letters. Turns out, ZAAP is “your all-in-one creator toolkit,” offering the most advanced link-in-bio, an online store, and email marketing in one easy-to-use platform.
Maybe you completely understand what that means. I, on the other hand, feel like it probably means nothing. That fits nicely with the rest. We’re bombarded with too many words these days. As Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.”