Of course, it’s difficult, but can you see letters as meaningless shapes that are beautiful in themselves, without having to convey anything? In this photo, it works quite well. It reminds me of the famous Belgian painter Magritte, who painted a pipe and added the words: “This is not a pipe.” Of course, it wasn’t—it was a painting of a pipe.
This shows how you can play with the meaning of texts, images, and shapes. Can you see the words as a rhythm of forms? It’s easier if you don’t speak Spanish. The words then become meaningless, and the shapes take over.